Passion Meets Purpose

Business is too hard of an occupation unless you are passionate about what you do. Shoot, having any job is exponentially more difficult if you aren’t having fun. There is great truth in what Confucius said:

Choose a job you love, and you will never have to work a day in your life.

This is where passion meets purpose: when you are doing what you love doing, serving whom you love to serve, and getting paid to do that, it’s not really work. It’s like getting paid to play baseball when baseball is your favorite hobby. Can you make a “job” out of your hobby?

Transcend the “find a need and meet it” advice and find a way to monetize your passion. You’ll make the world a better place if you do.

I have.

The road to purpose

Long story short, I started a blog in 2005. I enjoyed customizing my WordPress website so much, I dove into learning both the programming language CSS and all of the options WordPress had. I must have broken my site 200 times in my first year. I wrote over 500 posts, tried over 20 themes, and (before I knew it) I had logged over 500 hours and learned enough to freelance and consult.

Fast forward 8 years and I’ve been running a successful WordPress business helping people improve their websites, businesses, and lifestyles for over 4 years. It was a lot of work to get to this point, but it hasn’t been “work” in the traditional sense of doing a j.o.b. to get a paycheck and just going through the routine day in and day out. It’s like getting paid to play baseball – if I was independently wealthy, I’d still be doing the same thing, only for people and organizations who can’t afford the services I render for pay now.

Shift your focus

“Success in business” is too broad to allow someone to have a one-step recipe, but the foundation of building something that can last is to base a business on a passion. That passion will find an avenue to express itself to others and fill a need. Do what you love and find a way to make money doing it. Money, in this sense, is in its purest form: compensation for a job/service well done — it is an avenue to help yourself and others.

Earn. Save. Give.

Do You Care Enough?

One consistent thread blatantly evident in successful solopreneurs is that most of them care about more than themselves or their company. They care about something larger than them and they care about  their customers. It’s so counter-culture today that it’s noticed by everyone who deals with them and it serves doubly by becoming all the more desirable in the market.

The market isn’t a closed system. That is, there isn’t a finite amount of money that everyone is in competition for a slice of the pie. The pie grows as people are empowered to affect the market. I refer to the mechanism as “win-win-win” and it looks like this:

  • Win: You get a sale/client.
  • Win: The customer’s need/want is met or exceeded.
  • Win: That satisfaction causes them to be in a better position (whatever that is to them).

That third win is a catalyst for growth and it has no limit.
keep going…

What Is Your Legacy?

My legacy has been on my mind a lot in the past year. Maybe I’m just at that age, or maybe my situation has me aware of these future things more than others around my age, but I’ve begun deeply thinking about and seriously planning my legacy.

The dictionary defines legacy as:

1: a gift by will especially of money or other personal property
2: something transmitted by or received from an ancestor or predecessor or from the past <the legacy of the ancient philosophers>

legacy-definition-statsThe intent of the word I’m referring to is more in line with the second definition, and it would appear according to Merriam-Webster’s website that a lot of people are thinking about their legacies (or simply don’t know the definition, which is entirely possible).

I’m not interested in gathering all I can to enjoy retirement, nor am I concerned about others say about my choice to pour my efforts into generational change.

I’m not out to save a tree.

I’m out to change family trees.
keep going…